SMS Flood TV Channels - Pros and Cons of SMS-TV Marriage

Practically every TV channel today is encouraging viewers to SMS.Since SMS is immensely popular among mobile phone users, especially the youth.Cashing in on this popularity, media companies TV channels, in particular are spurning a host of polls,contests etc etc.

This aspect has 2 sides to it let me illustrate with examples
First lets check out the negative side, at times under the guise of a noble cause the channels make millions. The poor mobile owner sends an SMS believing that he is either being charged a paltry sum and that he is helping a noble cause, but the fact really is that he is making TV-SMS tie ups richer by emptying his own pockets.

The Positive side to it is providing an accessible easy online help point in times of distress. Chaos everywhere. Hundreds of people killed. TV Channels covering it LIVE.There is revenue sharing involved at the moment for all the channels and the Cell service providers but at the same time they are doing a great job of providing online help lines, makes things easier for the affected families, thereby reducing the running from pillar to post pandemonium.

Definitely SMS enabled TV marketing enhances viewer loyalty and audience levels and acts as a good feedback response mechanism for TV, but at the same time its upto each individual user to decide how much one really wants to spend(waste) money in one's on-line presence.

Happy Viewing and SMSing(hope you strike the right balance).

©®Chitra Lele

My Mind begins to wander…….

My award wining poem – received the Editor’s Award from the international Journal of Enchanting Verses (Paris), chosen from 2000+ entries from across the globe.

The press release link is:-
http://www.prlog.org/10101802-the-enchanting-verses-international-brings-out-its-third-issue.html

As nature beckons me with enchanting gestures,
my mind begins to wander into greener pastures
As I tour through reflective processes of my mind,
I get teleported to a different realm, one of its kind.

Seeing through the misty glass of my mind,
I experience myriad of feelings gushing by
which get translated into the daily grind,
but at the end of it all, my mind heaves a sigh of joy.

As my soul drifts into many horizons anew,
my mind begins to wander in quest of energy renew-
as dreams and possibilities satiate my head,
I get inspired to get way ahead and set lead.

Once again I return to life filled with action,
and paint a landscape of filled with imagination of great times-
singing joyfully I dance all the way with gumption;
this is the symphony of each soul that rhymes.

As the windows of my soul are suddenly thrown open,
my mind begins to wander entwined with melody soften-
these euphonic sounds in my memories will stay
with me forever to the end of each day.

Alas my subconscious reveals the divine master plan-
I set foot in the world of the ‘inner self’,
stay connected to the Divine Being for entire life span,
to continually preserve and evolve my Essential self.

©®Chitra Lele